This type of measurement scale is usually called the semantic differential and was developed by psychologist Charles Osgood. The ends of the scale consists of bipolar, opposite concepts, (e.g. active/passive), which are related to the phenomenon being measured. Using a seven grade scale, the respondent evaluates what is most characteristic, for example of the working climate. This type of scale is commonly used in measurements of people’s evaluations and attitudes to areas such as the work environment. Kontura has developed its own measurement instrument, which we call Evaluation of the working climate.
The analyses we have carried out of the response material collected have clarified two central dimensions to the working climate:
The social climate conveys feelings, collaboration, confidence, openness, job satisfaction and opposites such as coolness, self-centredness and closedness
The task and action-oriented climate conveys motivation, activity, decisiveness, a desire for change and opposites such as passivity, hesitancy and a resistance to change